In an extraordinary journey of endurance and purpose, Bangladeshi adventurer Ikramul Hasan Shakil set a world record by walking 1,300 km from Inani Beach in Chattogram to the summit of Mount Everest. By his side every step of the way was Systema Bangladesh—Japan’s No. 1 oral care brand—symbolically reaching the highest point on Earth and becoming the first toothbrush brand to do so.
Just as Systema’s super tapered bristles are designed to reach the most difficult areas like gum pockets, Shakil reached deep within himself to conquer the “unreachable.” More than a record, this journey carried a powerful message of resilience and responsibility—values that Systema proudly upholds as a brand committed to meaningful impact.
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